If there’s anything we can learn from the internet fervor around Caroline Calloway, it’s that modern audiences highly value authenticity -- either you are praised for...
Pro Motion Blog
6 Strategic Planning Steps to Drive Event Success
79% of experiential marketers say in the coming years, live events will become increasingly important to their organizations’ success*. Brands seem to agree: According...
Using Experiential Marketing to Create Brand Fanatics
Have you ever wondered how Apple, year after year, gets loyal customers lined up for days for releases of new phones? Or maybe you understand the appeal of Apple....
Top 10 Reasons Experiential Marketing Works Part 3
Over the past two weeks, we’ve been sharing the Top 10 Reasons experiential marketing is so effective. So far, you’ve learned that experiential marketing works because...
Top 10 Reasons Experiential Marketing Works Part 2
As we explained last week, experiential marketing is an extremely powerful and effective marketing technique. What sets experiential apart from other approaches to...
Top 10 Reasons Experiential Marketing Works: Part 1
There is a reason that the popularity of experiential marketing continues to grow each year. 74% of consumers say engaging with a branded event makes them more likely...
Using Event Marketing to Build B2C Relationships
Readers of our previous post learned how event marketing can be used to build strong relationships with business customers. Whether you are marketing a B2B brand or a...
5 Simple Steps to Strong B2B Client Relationships
Developing a strong relationship between business and customer is essential for any successful company. Yet, a 2018 report by TrustRadius* showed that buyers are...
How to Use Science to Excel at Experiential Marketing
Experiential event marketing, or creating unique, in-person branded experiences, has become a popular marketing strategy in recent years. The hard numbers back up the...