B2B Experiential Marketing

 

YOUR GUIDE TO CREATING SUCCESSFUL B2B MARKETING ROADSHOWS

Is Your Trade Show Program on Hold? Call Us For the Perfect Pivot – 636-577-8507.

With trade shows on hold or going virtual, you need a new plan. Wouldn’t it be great if you could do a trade show program without any competitors in sight? You know you need to make the right pivot and get face-to-face with your customers to show off your products or services. The best strategy is a trade show tour or often called a mobile roadshow where you take your trade show program directly to your customers parking lot (also called a reverse trade show). Brands who we take through our proprietary roadshow blueprint for their B2B (business-to-business) marketing roadshows and events often see as much as 50-to-1 ROI (return on investment) metrics. If you want to double your pipeline and cut your sales cycle in half, there’s no better way than a B2B trade show tour!

Check out our blog on the subject “6 Things to Consider Before Developing a B2B Roadshow” for more useful tips on building the right B2B trade show tour for your brand.

B2B 6-STEP BRAND EXPERIENCE BLUEPRINT

DISCOVERY

  • Clear understanding of the opportunity.
  • Review historical data.
  • Input from stakeholders.
  • Extensive Q&A.

ACTION ALIGNMENT REVIEW

  • Develop objectives and strategies.
  • Manage trade-offs.
  • Develop integration within marketing and sales teams.
  • Develop timelines.

ACTIVATION OF GAME PLAN

  • Layout course of action; vehicle, display - design, and production.
  • Customer and sales team communication and engagement plan.
  • Recruiting, staffing, and training plan in place.
  • Schedule and logistic planning.

ACTIVATION AND ENGAGEMENT PROCESS

  • Launch program.
  • Engage audience.
  • Data collection and feedback.
  • Capture photos and videos – including testimonials.

RESULTS REFINEMENT REVIEW

  • Sales team follow-up with customers.
  • Track results against program objectives.
  • Review feedback from the field and adjust as necessary.
  • Weekly reporting.

POST GAME RECAP

  • Final review document presented.
  • Program measurement and key learning.
  • Utilize photos/videos and testimonials in marketing materials.
  • Planning timeline for next program.

Did you know…

54% of B-to-B marketers say brand experience is effective in achieving lead generation goals