B2B Experiential Marketing
YOUR GUIDE TO CREATING SUCCESSFUL B2B MARKETING ROADSHOWS
Is Your Trade Show Program on Hold?
With trade shows on hold or going virtual, you need a new plan. Wouldn’t it be great if you could do a trade show program without any competitors in sight? You know you need to make the right pivot and get face-to-face with your customers to show off your products or services. The best strategy is a trade show tour or often called a mobile roadshow where you take your trade show program directly to your customers parking lot (also called a reverse trade show). Brands who we take through our proprietary roadshow blueprint for their B2B (business-to-business) marketing roadshows and events often see as much as 50-to-1 ROI (return on investment) metrics. If you want to double your pipeline and cut your sales cycle in half, there’s no better way than a B2B trade show tour!
Check out our blog on the subject “6 Things to Consider Before Developing a B2B Roadshow” for more useful tips on building the right B2B trade show tour for your brand.