B2B Experiential Marketing
YOUR GUIDE TO CREATING SUCCESSFUL B2B MARKETING ROADSHOWS
Are your Trade Shows not meeting your expectations? Call us to discuss how we help brands like your grow. 636-577-8507
On hold or going virtual, you need a new plan. Wouldn’t it be great if you could do a trade show program without any competitors in sight? You know you need to get face-to-face with your customers to show off your products or services. The best strategy is a trade show tour or often called a mobile roadshow where you take your trade show program directly to your customers parking lot (also called a reverse trade show). Brands we take through our proprietary roadshow blueprint for their B2B (business-to-business) marketing roadshows and events, often see as much as 50-to-1 ROI (return on investment) metrics. If you want to double your pipeline and cut your sales cycle in half, there’s no better way than a B2B trade show tour!
Check out our blog on the subject “6 Things to Consider Before Developing a B2B Roadshow” for more useful tips on building the right B2B trade show tour for your brand.
B2B 6-STEP BRAND EXPERIENCE BLUEPRINT
- Clear understanding of the opportunity.
- Review historical data.
- Input from stakeholders.
- Extensive Q&A.
ACTION ALIGNMENT REVIEW
- Develop objectives and strategies.
- Manage trade-offs.
- Develop integration within marketing and sales teams.
- Develop timelines.
ACTIVATION OF GAME PLAN
- Layout course of action; vehicle, display - design, and production.
- Customer and sales team communication and engagement plan.
- Recruiting, staffing, and training plan in place.
- Schedule and logistic planning.
ACTIVATION AND ENGAGEMENT PROCESS
- Launch program.
- Engage audience.
- Data collection and feedback.
- Capture photos and videos – including testimonials.
RESULTS REFINEMENT REVIEW
- Sales team follow-up with customers.
- Track results against program objectives.
- Review feedback from the field and adjust as necessary.
- Weekly reporting.
POST GAME RECAP
- Final review document presented.
- Program measurement and key learning.
- Utilize photos/videos and testimonials in marketing materials.
- Planning timeline for next program.