Bestselling Book

Here’s something to think about: would you rather go to a concert and experience the sounds, smells and connection to the entertainer, or would you rather just see a text or a video about the concert from your friends? Your customers answer that question the same way most people do: they want to experience the concert themselves; not live it through someone else and forget about it tomorrow or even earlier.

It has never been more important for brands to provide consumers with engaging, emotionally stimulating experiences to build their brand — and science proves that experiential marketing holds the ticket to achieving this goal.

In his book, Brand Experiences: Building Connections in a Digitally Cluttered World, award-winning experiential marketing expert Steve Randazzo uses his 30 years of experience to explain why and how — today more than ever — companies need to educate, engage, and inspire their target audiences through experiential marketing. Your customers are open to being educated if you do it in a fun and memorable way and you are not acting like a snake oil salesperson. When you show up at the right time, in the right place, and when your prospect is open to being engaged by a brand, great things can and do happen. If done correctly, your audience won’t even know they are being marketed to.