Pro Motion Blog

Experiential marketing, brand best practices, and agency life

FAQ – Should I Hire a Big Experiential Marketing Agency?

https://youtu.be/XdLaDcprXMY Well it depends on who you are whether you hire a large agency, or a medium-sized agency, or a small agency. It seems like a lot of the really big brands think that they have to go out and hire a really big agency. I think a lot of it is...

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Status Quo: Enemy of Excellence

Who really benefits from doing things just because “that’s how they’ve always been done?” Not marketers. If you’re alongside everyone else, doing and saying what everyone else is, then you’re just a part of the clutter. It’s well past time for you—a brand marketer—to...

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FAQ – What Makes a Good Marketing Agency?

https://youtu.be/aPjye95Rkao A good experiential marketing agency: it listens to what the client wants and is adaptable to any situation that may come up during the planning process or even out there in the field.

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Marketing: Different, But the Same

You see them at concerts. At festivals. At sporting events. Popping up in Times Square. From hot dogs to dog treats, tech products to energy drinks, experiential marketing tours vary in style and substance. They all have one thing in common, though. They’re taking...

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Busting Myths About Mobile Marketing Tours

What are mobile marketing tours? Fist things first: when we say “mobile marketing tours,” we're talking about vehicle-based marketing programs that pop up in different locations and gather impressions along the way. Mobile marketing tours are an invaluable tool in the...

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Employees First, Always: Hiring

We’ve been in business for over 20 years, and our success hinges on hiring, training, and keeping really good people. Employees First, Always. That's been one of our core values for as long as we've been doing this. We can’t think of how to make that commitment any...

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5 Ways to Succeed With Your Mobile Tour

People are more likely to buy your product if they can sample it, touch it, and try it out. How do you creatively get those consumers to try out your product and engage with your brand? Mobile tours and roadshows! A mobile marketing tour lays the groundwork for...

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FAQ – What’s It Mean to Make Our Clients Rock Stars?

https://www.youtube.com/watch?v=664QYbdAE2I&feature=youtu.be From our perspective, what it means to make our clients rock stars is to add so much value in our program and do such a great job in not only designing it and developing it but activating that program that...

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Vertiv Pulls Out All the Stops On Their B2B Mobile Tour

  B2B Mobile Tours are an efficient way to get your company’s brand in front of more potential clients and business partners. These tours allow businesses to grow their sales force and educate customers with a hands on learning experience. Vertiv designs, builds, and...

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FAQ – What Is a Marketing Agency?

https://youtu.be/6vcJItvypj8 An experiential marketing agency is an agency who works with different clients to directly engage with customers. This is done through different marketing strategies such as mobile tours, event marketing, and street teams.

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Choosing the Right Venues for Your Mobile Marketing Tour

Choosing a venue for your mobile marketing tour can make or break your activation initiatives. Once you have a fun and engaging strategy for showcasing your brand, there are specific questions you must ask yourself when selecting a venue. Where is my target audience?...

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Have Some News; Tell A Story

When is the best time for a brand to start doing experiential marketing? How about when you have something worthwhile to say? You've invented a better mousetrap. Why isn't the world beating a path to your doorstep? Probably because they don't know about it just yet....

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The Sound of Music – For Your Brand

Music is the emotional cornerstone to entertainment. You see the proper utilization of music in film, TV, and modern digital platforms like YouTube and Instagram. Having the right music as a partner for your brand can demonstrate brand personality, values, and connect...

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FAQ – What Makes a Good Marketing Agency?

https://youtu.be/SGg2QinVwrA Some of the same traits make a good experiential agency as any service provider. You need an agency who really cares about your business, who understands your business, who you know wants to see your business succeed, gives you the right...

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5 Reasons to Use a B2B Marketing Agency

You’re a well-established B2B brand and a veteran tradeshow exhibitor. But you’ve noticed a plateau in sales leads and often feel as if your voice is drowned out in a sea of competitors in the hectic exhibit hall. How can you increase those quality sales leads and...

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FAQ – What is a Marketing Agency?

https://youtu.be/-3MG9cfktuw An experiential marketing agency is an agency that builds experiences for brands that want to bring their brands to life to create a stronger presence in the marketplace. With so much clutter it's difficult to stand out and do an...

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