The world has changed a lot in the past few months. We’ve all had to learn new terms and concepts: isolation, antibodies, shelter in place, social distancing, and more....
Pro Motion Blog
How to Plan a Successful B2B Mobile Roadshow Event
In 2019, the event roadshow was one of the largest B2B marketing trends. It has become the go-to solution for B2B companies because it provides the opportunity to get...
What is the Current State of B2B Trade Shows?
Traditional-style B2B trade shows were the best thing for companies to network in their respective industries. Imagine massive halls filled with everyone from newbie...
People Need People, Part 2: Building Emotional Connections
As we explained in the first part of this series, people need other people. That includes the need for physical face-to-face interactions with others. This very human...
Guide to Experiential Marketing Roadshows for B2B Brands in 2020
Over the last decade, consumers have learned to shop differently. That is also true for B2B (business-to-business) companies, which is why chief marketing officers must...
People Need People, Part 1: The Benefits of Face-to-Face Physical Communication
As we all know, this is a difficult time -- for ourselves, our families, and the whole world. In addition to the detrimental physical health and economic effects, media...
How to Measure the ROI from an Experiential Campaign?
Brands are always trying to find the next big thing to offer their audience, and these days, experiential marketing is that next big thing. There are a myriad of...
How to Find a Good Experiential Marketing Agency?
Experiential brand activations of all kinds are filling today's marketing event space. Experiential marketing focuses on creating real-life, hands-on experiences for...
Why Do Brands Use Experiential Marketing?
Digital marketing is one of the industry sectors that is evolving exponentially. New technology keeps emerging in light of the digital transformation, which leads to...