EVENT MARKETING AND POP-UP SHOPS

WE CAN BUILD YOUR BRAND WITH EXPERIENTIAL MARKETING

Pro Motion Can Help You Plan Events and Pop-Up Shops

Marketing studies show designing your own proprietary event or activating at an existing event is a great way to stand out in a crowd. Did you know 98% of consumers create digital or social content while at events? Experiential marketing also allows you to have meaningful conversations with consumers to discover what they like or dislike about your brand. We know events. Events are all we do. Since 1995 when we started our company, we have successfully developed and activated thousands of event days for some of the greatest brands in the world. We’d love to chat with you about how we can help you grow your brand too.

Understanding Why an Event Marketing Strategy Is Essential

Did you know that 94% of consumers are more likely to remember a brand after an experience? This comes directly from a State of Experiential Marketing Study. Whether you’re sponsoring a special event, supporting a local team, or hosting your own event, the entire experience must build an emotional connection. That’s how you develop fans of your brand – fans that will drive word-of-mouth about your product or service and drive sales. Event marketing strategy is about bringing a brand to life and telling a story through an event so that your brand has more staying power among consumers

How Pop-Up Event Marketing Works with Pro Motion

Pop-up events can be staged anywhere, from a local park, a festival or entertainment venue to a hotel or trendy restaurant or bar or even an empty warehouse or retail spot. Wherever the right people are is where your brand needs to be, and we can help you get there. Whether it’s a B2B or B2C event, pop-up event marketing is about planning events to build your brand. Check out our case studies to see more.

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Benefits of Experiential Marketing Services for Your Brand

Benefits of Experiential Marketing Services for Your Brand

Brands today are fighting for attention more than ever because of the immense amount of marketing clutter in the world. According to Forbes, consumers see between 4,000 to 10,000 digital images each day! How big must your budget be to stand out on social media? There is another way to stand out and cut through the clutter and that strategy is experiential marketing. Check out some of the benefits below.

Valuable Social Media Exposure

Events create so many photo memories, consumers can’t wait to capture and share their experiences online. And, when they collect that memory, they share it 98% of the time. You’ve seen videos of friends at concerts and sporting events on social media and it’s fun to see them having fun. Nothing beats being there and experiencing a fun event live. Memories are created during live events and those memories are stored in the brain for a long, long time. Imagine your brand being associated with a great event and becoming a memory to a consumer who just may be your next fanatic from that experience.

Engaged Consumers

Experiential marketing allows consumers to opt-into your experience. They chose to be there and therefore they engage with your product or service with an open mind – unlike the obnoxious pop-up ads we all get. Think about a fair or festival. Consumers are relaxed, and they are looking to fill their time in a meaningful way. When you design a fun and exciting environment around your brand, it gets deep engagement and you can gain a deep emotional connection with them. Consumers are more likely to purchase your product once they have experienced it.

Immersive Brand Experience

Humans remember experiences and the more immersive they are, the longer they will remember them. If you want to sample your consumable product, sure you need to get your product in the mouth of your target demo and you also can build an experience around your brand so consumers not only remember how good it tasted but also how much fun they had too.

Turnkey Experiential Marketing Processes

We don’t recommend any brand jump into experiential marketing without the right agency partner. Our time-tested Event Success Blueprint guides us through all the necessary elements of a successful experiential event marketing program. From 50 people to 50,000, our national event marketing agency handles everything from the initial brainstorming through the event’s breakdown and cleanup. Our event development processes, and world-class teams of hand-picked talent ensure your brand is the center of all the attention. Check out some of our past events in our case studies, and then contact Pro Motion to find out how we deliver you to your audience through experiential marketing and promotional events!

Event Marketing Examples

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Did you know…

85% of consumers are more likely to purchase after participating in events and experiences