Experiential Marketing Blueprint 

EXPERT MARKETING STRATEGY AND EXPERIENTIAL
ACTIVATION FOR BRANDS

We Bring Your Brand to Life!

At Pro Motion, we love it when clients challenge us to come up with a creative solution for their brands. This is when our event marketing agency takes our decades of industry experience to build a program to take your brand to the next level. Our proprietary Brand Experience Blueprint provides the opportunity to understand your needs and create the right program to exceed your expectations.

Understanding How Pro Motion’s 6 Step Brand Experience Blueprint Works

Every year we’re in business, our experiential marketing services expand in their sophistication. Not by a lot, but a nugget here and there adds up. That’s because we’re able to perfect what we already know and build upon it to better serve you. Here’s how Pro Motion’s Brand Experience Blueprint works to your advantage:

6 Step Brand Experience Blueprint

CRITICAL RESULT APPRAISAL

  • Clear understanding of the opportunity.
  • Review historical data.
  • Input from stakeholders.
  • Face-to-face meetings.

ACTION ALIGNMENT REVIEW

  • Manage trade-offs.
  • Develop objectives and strategies.
  • Develop integration.
  • Develop timelines.

ACTIVATION OF GAME PLAN

  • Layout course of action, vehicle design, and operations.
  • Customer engagement plan.
  • Recruiting, staffing, and training needs.
  • Develop timelines.

ACTIVATION AND ENGAGEMENT PROCESS

  • Active program.
  • Data collection.
  • Prepare for the unpredictable.

RESULTS REFINEMENT REVIEW

  • Track results against program objectives.
  • Provide changes or enhancements.
  • Review feedback from the field.
  • Mid-program review

POST GAME RECAP

  • End of program review.
  • Program measurement.
  • Key learning.
  • Develop timelines for next steps.

Request a Strategy Session

We started Pro Motion to help others to be successful. We are happy to say we’ve worked with some of the best brands in the world since 1995. They have learned from us and we from them. If you are curious how to cut through the clutter and build your brand, give us a call, we’d love to help.

Did you know…

79% of US marketers generate sales using event marketing.