Experiential Marketing Blueprint
EXPERT MARKETING STRATEGY AND EXPERIENTIAL
ACTIVATION FOR BRANDS
We Bring Your Brand to Life!
At Pro Motion, we love it when clients challenge us to come up with a creative solution for their brands. This is when our event marketing agency takes our decades of industry experience to build a program to take your brand to the next level. Our proprietary Brand Experience Blueprint provides the opportunity to understand your needs and create the right program to exceed your expectations.
Understanding How Pro Motion’s 6 Step Brand Experience Blueprint Works
Every year we’re in business, our experiential marketing services expand in their sophistication. Not by a lot, but a nugget here and there adds up. That’s because we’re able to perfect what we already know and build upon it to better serve you. Here’s how Pro Motion’s Brand Experience Blueprint works to your advantage:
6 Step Brand Experience Blueprint
DISCOVERY
- Clear understanding of the opportunity.
- Review historical data.
- Input from stakeholders.
- Extensive Q&A.
ACTION ALIGNMENT REVIEW
- Develop objectives and strategies.
- Manage trade-offs.
- Develop integration with stakeholders.
- Develop timelines.
ACTIVATION OF GAME PLAN
- Layout course of action; vehicle, display - design, and production.
- Audience engagement plan.
- Recruiting, staffing, and training needs.
- Schedule and logistic planning.
ACTIVATION AND ENGAGEMENT PROCESS
- Launch program.
- Engage audience.
- Data collection and feedback.
- Capture photos and videos – including testimonials.
RESULTS REFINEMENT REVIEW
- Track results against program objectives.
- Review feedback from the field.
- Provide changes or enhancements.
- Weekly reporting.
POST GAME RECAP
- Final review document presented.
- Program measurement and key learning.
- Utilize photos/videos and testimonials in marketing materials.
- Planning timeline for next program.
Request a Strategy Session
We started Pro Motion to help others to be successful. We are happy to say we’ve worked with some of the best brands in the world since 1995. They have learned from us and we from them. If you are curious how to cut through the clutter and build your brand, give us a call, we’d love to help.