Traditional-style B2B trade shows were the best thing for companies to network in their respective industries. Imagine massive halls filled with everyone from newbie...
Pro Motion Blog
People Need People, Part 2: Building Emotional Connections
As we explained in the first part of this series, people need other people. That includes the need for physical face-to-face interactions with others. This very human...
Guide to Experiential Marketing Roadshows for B2B Brands in 2020
Over the last decade, consumers have learned to shop differently. That is also true for B2B (business-to-business) companies, which is why marketers must adapt to avoid...
People Need People, Part 1: The Benefits of Face-to-Face Physical Communication
As we all know, this is a difficult time -- for ourselves, our families, and the whole world. In addition to the detrimental physical health and economic effects, media...
How to Measure the ROI from an Experiential Campaign?
Brands are always trying to find the next big thing to offer their audience, and these days, experiential marketing is that next big thing. There are a myriad of...
How to Find a Good Experiential Marketing Agency?
Experiential activations of all kinds are filling today's marketing event space. Experiential marketing focuses on creating real-life, hands-on experiences for their...
Why Do Brands Use Experiential Marketing?
Digital marketing is one of the industry sectors that is evolving exponentially. New technology keeps emerging in light of the digital transformation, which leads to...
4 Ways Brands Can Make Real Connections Virtually During the Pandemic
We acknowledge this is a difficult time for the world and for humanity. We are worried for our own families as well as the sake of our neighbors. As an experiential...
Why is Experiential Marketing Important?
Experiential marketing is a relatively new marketing technique that has become the go-to strategy for brands who want to effectively stand out and get noticed because,...