When Chief Marketing Officers (CMO’s), Brand Managers, marketing professionals, and management teams are faced with dozens of different types of marketing strategies...
Pro Motion Blog
Spark Activism, Part 3: Empower the Instinct to Act
In the first two parts of this series, we introduced an aspect of corporate social responsibility (CSR) known as consumer activism. Here’s a refresher: Unlike other...
The Complete Guide to Event Marketing
In this age of modern technology and millions of brands fighting for their ad space at any given moment, it can be challenging to distinguish your brand. Social media...
How to Spark Brand Activism: Part 2
People are more interested than ever in engaging with social and environmental causes. The numbers back it up: A Pew Research report* found that more than half of...
How Experiential Marketing Drives Word of Mouth (WOM) for Brands
People talk. For brands and marketing managers, this can be a double-edged sword. Consumers talk about the products and services they liked but also about those they...
How to Drive Trial and Awareness for Your Brand With Experiential Marketing
It doesn’t matter whether your brand is new or has been around for a while - growing brand awareness, generating trials for your brand, and increasing brand loyalty are...
How to Grow Brand Awareness With Experiential Marketing
How long does it take you to recognize the famous golden arches by the side of the road? How about the swoosh symbol on a pair of sleek sneakers? Or perhaps an apple...
5 Great Brand Marketing Examples of Consumer Engagement During the Pandemic
In our ongoing series about how Covid-19 has affected the marketing industry, particularly experiential marketing, we have written about how to be a model brand during...
Benefits of Experiential Marketing
Traditional marketing is practically obsolete. If you want to set your brand apart from the rest, you have to go beyond the newspaper ads, flyers, and radio jingles. As...