People are more interested than ever in engaging with social and environmental causes. The numbers back it up: A Pew Research report* found that more than half of...
Pro Motion Blog
How Experiential Marketing Drives Word of Mouth (WOM) for Brands
People talk. For brands and marketing managers, this can be a double-edged sword. Consumers talk about the products and services they liked but also about those they...
How to Drive Trial and Awareness for Your Brand With Experiential Marketing
It doesn’t matter whether your brand is new or has been around for a while - growing brand awareness, generating trials for your brand, and increasing brand loyalty are...
How to Grow Brand Awareness With Experiential Marketing
How long does it take you to recognize the famous golden arches by the side of the road? How about the swoosh symbol on a pair of sleek sneakers? Or perhaps an apple...
5 Great Brand Marketing Examples of Consumer Engagement During the Pandemic
In our ongoing series about how Covid-19 has affected the marketing industry, particularly experiential marketing, we have written about how to be a model brand during...
Benefits of Experiential Marketing
Traditional marketing is practically obsolete. If you want to set your brand apart from the rest, you have to go beyond the newspaper ads, flyers, and radio jingles. As...
How to Spark Brand Activism: Part 1
We are seeing quality brand activism a lot these days and that is a really good thing! Bringing your brand to life and showing the world it cares is just good brand...
How to Be a Model Brand in Times of Crisis
In a recent blog, we wrote about what the world of experiential marketing might look like in a post-Covid-19 world. In some parts of the world, including parts of the...
How to Measure the ROI from B2B Roadshow Tours
Are you Getting Enough Results from Your Marketing Budget? Regardless of your current marketing strategy, it is imperative to measure, measure, measure. Not only...