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Turn Consumers into Brand Fanatics with Experiential Marketing

Turn Consumers into Brand Fanatics with Experiential Marketing

How can user-generated content (UGC) boost your sales and brand awareness? Essentially, UGC is any text, videos, images, reviews, etc. created by people rather than brands. Brands will often share UGC on their own social media accounts, website, and other marketing channels in order to build credibility and interest with their target consumers. 

Engage with Experiential Marketing

Engage with Experiential Marketing

According to Steve Randazzo, there is nothing more boring than flat advertising. When brands insert themselves in TV shows, reading materials, or billboards, they hope...

Inspire with Experiential Marketing

Inspire with Experiential Marketing

“Good intentions are wonderful,” says the author Steve Randazzo at the opening of chapter 7 of his best selling book “Brand Experiences: Building Connections in the...

Educate – What is Experiential Marketing?

Educate – What is Experiential Marketing?

According to the author of “Brand Experiences: Building Connections in the Digitally Cluttered World,” Steve Randazzo, you need to drive sales, elevate awareness, and...

What Can You Do in 10 Seconds?

What Can You Do in 10 Seconds?

Hopefully, you can grab the attention of your market, because that’s about all the time you have. That’s a shorter attention span than a goldfish, folks. So, how do you...

Does Your Marketing Suck?

Does Your Marketing Suck?

Ever see a commercial that left you thinking, “What was that all about…?” Yep. You know.  You know when marketing sucks. Don’t let it be yours. If you want to catch...