In a world where global pandemics are now a thing we deal with, masks are the fourth item on your “wallet, keys, phone” three-tap touch, and “social-distancing” and...
Pro Motion Blog
Building the Best Event Marketing Strategy
Event marketing is, together with experiential marketing, one of the most important components of a successful marketing strategy. Organizing an event will help spread...
How To Be Creative When You Are Not Naturally Creative
In the middle of a global pandemic, how do you keep your business flourishing? Well… like using gallon water jugs for at-home weights, or converting old t-shirts into...
What Comes Next, Part 2: Experiential and Event Marketing During and After COVID-19
Back in May, we wrote a blog about the future of experiential marketing in a post-pandemic world. While those predictions and recommendations are still relevant, May...
How Do Brands Benefit From Event Marketing?
When Chief Marketing Officers (CMO’s), Brand Managers, marketing professionals, and management teams are faced with dozens of different types of marketing strategies...
Spark Activism, Part 3: Empower the Instinct to Act
In the first two parts of this series, we introduced an aspect of corporate social responsibility (CSR) known as consumer activism. Here’s a refresher: Unlike other...
The Complete Guide to Event Marketing in 2020
In this age of modern technology and millions of brands fighting for their ad space at any given moment, it can be challenging to distinguish your brand. Social media...
How to Spark Brand Activism: Part 2
People are more interested than ever in engaging with social and environmental causes. The numbers back it up: A Pew Research report* found that more than half of...
How Experiential Marketing Drives Word of Mouth (WOM) for Brands
People talk. For brands and marketing managers, this can be a double-edged sword. Consumers talk about the products and services they liked but also about those they...