Consumers are inundated with information and ads across every platform they use. They even receive ads for products they merely mention out loud in the presence of their mobile device. It’s even harder these days to stand out as a great brand with quality products. Whether you’re a B2B or B2C brand – experiential marketing is worth the investment. Here are three reasons why:
- Creation of distinctive content
Experiential marketing programs offer opportunities to gather user-generated content (UGC) for your brand. Satisfied consumers who engage in your experience might post, tweet, or vlog about it, drawing more visibility and word-of-mouth excitement. And further, the USC (user generated content) gathered at your mobile marketing events can be repurposed for awesome social media campaigns that showcase authentic users being excited about your brand. All of this activity helps your brand cut through all the clutter in today’s marketplace.
- Development of brand affinity and customer loyalty
In this competitive market, the only way to ensure your customers stick with your brand is to actively engage with them. Experiential marketing events offer your consumers an opportunity to know your brand, learn about what you stand for, and try your products before they purchase them. You can even get creative with the experience, including futuristic elements such as Virtual Reality and Augmented Reality. Experiential marketing enables your brand to engage your target customers and build loyalty that boosts sales.
- Attraction of the media
While experiential marketing campaigns help you get attention from potential customers, they are also a great way to attract the media. With effective engagement strategies, you can bring local publications and newspapers to come and cover your event. We created a Duck Tape Pop-Up shop in the Fashion District of NYC that generated over 15,000 visitors and 37.5 million media impressions from GMA Live and dozens of online outlets and magazines.
Ready to build excitement around your B2C or B2B brand with an experiential marketing experience? Give us a call at 636-577-8507.