How can user-generated content (UGC) boost your sales and brand awareness? Essentially, UGC is any text, videos, images, reviews, etc. created by people rather than brands. Brands will often share UGC on their own social media accounts, website, and other marketing channels in order to build credibility and interest with their target consumers.
Why would a brand want UGC?
Gathering UGC is not only a cost effective marketing solution but also helps build more authentic relationships (trust) between brands and customers. In fact, consumers are 2.4 times more likely to view user-generated content as authentic compared to content created by brands. And further, UGC drives purchasing and sales decisions (according to nearly 80 percent of people).
Now the biggest question…how do mobile marketing tours increase User-Generated Content?
First, we put in the effort to design, build, and execute a fantastic experience for consumers to get hands on with your brand and products. Mobile marketing tours reach consumers where they are and bring a unique and buzzworthy experience to their doorstep. In order to generate UGC, the experience should have ample opportunities for consumers to create content for posting online. Some ideas include branded backdrops or photo booths, GIF booths, logo walls, and more.
For example, for our Tractor Supply Company mobile tour, we popped up at local state fairs and outdoor events with instagramable activities to engage the whole family. Games included a pig lasso, take a ride on a taxidermy rodeo bull for photo opportunities, egg-and-spoon races, bowling and more.
The Fiskars mobile marketing tour created a fun experience that allowed customers to try Fiskars gardening tools firsthand and gave opportunities for social sharing of the “A-Ha!” moment. The tour garnered over a million social media impressions in just a few months as customers learned that Fiskars tools “cut like butter”.
Ready to generate UGC with an experiential marketing tour? Give us a call at 636-577-8507. Pro Motion can help your brand tell its story and create “A-Ha” moments for customers.