We often receive a lot of questions about how this whole experiential marketing thing works—what the different avenues are, the types of events, and the ideal solutions for businesses to reach their target demographic. So let’s take a deeper look and unravel the mysteries of experiential marketing.

B2B Experiential Marketing

B2B experiential marketing involves bringing your brand or product straight to your customer. At Pro Motion, we like to put our own twist on it. One extremely powerful tool for business-to-business marketing is the B2B Mobile Roadshow. This type of direct access marketing, takes your outreach directly to the customers’ sites. Ensuring higher attendance and engagement.

We put this into full effect with the Discover Dimplex Mobile Showroom Tour. The goal was to bring Dimplex’s electric fireplaces to a larger professional client base and boost brand awareness, while demonstrating their commitment to sustainability. Our mobile showroom presented Dimplex’s fireplaces and outdoor heaters to builders, designers, architects, and consumers across 24 states and Canada. Over 3,500 guests toured the meticulously built-out showroom trailer.

Dimplex’s boost in sales and the continued demand for additional showroom tours indicated the success of this venture. The Mobile Roadshow is just one of many B2B experiential marketing strategies we have at our disposal.

Event Marketing and Pop-Up Shops

Crafting a specifically tailored event to market your brand is a proven ROI strategy. There are various paths to explore when considering event marketing, and one of the best we’ve found is hosting a Pop-Up Shop. Pop-up shops are exactly what they sound like: mobile storefronts precisely designed to boost interest in your brand in a given location, create demand, and generate buzz, ensuring maximum impact and engagement for a targeted audience. And that’s exactly what we did with the Duck Tape Pop-Up Store.

We sought to capitalize on the launch of the Duck Tape brand with its debut in Season 11 of Project Runway. The partnership with Project Runway firmly planted Duck Tape in the creative space, showcasing designers’ creativity using just a few rolls of tape. We were able to connect directly with consumers, with our pop-up store drawing in over 15,000 shoppers over 12 days. We found the pop-up shop strategy to be an extremely effective, engaging experience for the Duck Tape brand.

Sampling Campaigns and Street Teams

There aren’t many better ways for brands to boost awareness than face-to-face engagements —and a free sample or two. Street teams and sampling campaigns do exactly that, bringing the product right to the consumer. These marketing strategies engage consumers directly where they live,work, play, and shop.

We found great success with a sampling campaign on the Snapple #StraightUpTeaTimeTour. We set out to increase awareness of Snapple’s Straight Up Tea brand, and they wanted a fresh, unique way to interact with their target audience where they live, work, and play. The tour connected directly with customers in over 20 cities nationwide. Our enthusiastic teams traveled in branded vans and delivered samples at music festivals, sporting events, community gatherings, and more.

There are many ways our highly trained teams ensure top-quality interactions every time. We’ve found great success with brands like Snapple and Utz, both of which experienced significant boosts in brand awareness. All the while, crafting a fun experience that converts casual triers into loyal customers.

Experiential Marketing Tours

Pro Motion’s expertly crafted Experiential Marketing Tours are designed to create engaging, hands-on experiences that bring your brand to life. Using custom-designed mobile vehicles we can take your brand on the road, directly to the consumer, ensuring each tour is impactful and memorable. We’ve created many innovative solutions for brands over the years, and one of the most recent is the Gundam Base Mobile USA Tour.

We were presented with the unique challenge of creating a mobile experience for Gundam. Originally set for 12 weeks, the tour continues to grow each year due to its success and high demand, continuing to bring Gundam’s extensive product line and immersive brand experience to even more attendees. This large scale Experiential Marketing Tour interacted with nearly 18,000 attendees and 180,000 venue impressions in just 12 weeks alone. And we’ve continued to bring the Gundam brand to fans across the country.

Experiential strategies can be incredibly beneficial for a variety of brands. Whatever the need, discover the magic of Pro Motion and let us turn your visions into reality with stunning results and unforgettable experiences! Are you ready to learn more? Contact Pro Motion today to begin your journey!