About Us
Founded in 1995, Pro Motion creates immersive, meaningful brand experiences that cut through digital noise, fostering genuine connections and lasting impressions.
Discover Dimplex Mobile Showroom Tour
Challenge
Expand Dimplex’s electric fireplace business, target new customers – builders, designers, architects, align with trade professionals, and build brand awareness among trade professionals and consumers.
Solution
- Over 2 years and 30-week B2B Experiential Marketing Tour and still ongoing: Activating an extensive B2B tour to increase brand exposure and engage with target audiences.
- Innovative Mobile Showroom Design: Showcasing a wide range of Dimplex fireplaces and outdoor heaters, including exclusive products, within a state-of-the-art showroom on wheels.
- Customized 43' Expandable Trailer: Provides over 500 square feet of beautiful, multi-functional space to engage with distributors, dealers, designers, architects, builders, installers, and consumers.
- Commitment to Value and Sustainability: Demonstrate Dimplex's commitment to innovation and sustainability, reinforcing the brand's leadership in the fireplace industry.
- Operations Management and Program Activation: Implemented efficient operations Implement and activation strategies to ensure seamless execution of the tour.
Results
- To date, 89 event days, covering 24 states and Canada: Effectively addressing the challenge of expanding Dimplex’s business and targeting new builder, designer, and architect customers.
- 3,538 Guests: Engaging directly with key stakeholders.
- 1,885,613 visual impressions: Making significant impact and reinforcing Dimplex’s position as a leader in the fireplace industry.
- Sales generated and leads captured: Reinforcing brand alignment with trade professionals and building brand awareness among consumers and home improvement enthusiasts.
- Strong demand for continued touring: Indicating the tour’s effectiveness in meeting the objectives.
