About Us
Founded in 1995, Pro Motion creates immersive, meaningful brand experiences that cut through digital noise, fostering genuine connections and lasting impressions.
Gundam Mobile USA Tour
Challenge
Increase awareness and interaction of the Gundam brand and GUNPLA Model Kits and generate sales of Model Kits to new audiences through a well-planned Experiential Marketing approach.
Solution
- 8-week Experiential Marketing Tour: A comprehensive 8-week tour designed to engage audiences across various locations, creating an immersive experience.
- 9 activations, 5 events & 4 HobbyTown partner retail locations: Strategic selection of high-traffic events and retail partnerships to maximize exposure and engagement.
- Team of 7 Tour Managers and 20 local Brand Ambassadors: A dedicated team to ensure smooth operations and personalized interactions at each activation point.
- 40’W x 40’D interactive footprint: A large, visually striking setup to captivate the audience and provide an immersive experience including 2 gaming stations, green screen photo op, and GUNPLA display figures for viewing.
- Model Kit workshop: Housed within the interactive footprint providing a designated space for attendees to experience hands-on GUNPLA Model Kit building.
- Fully wrapped graphics on display trailer & support trailer: Eye-catching branding to enhance visibility and reinforce the Gundam Base Mobile USA Tour identity.
- Gundam Model Kit pop-up shop: A retail space within a 30’ display trailer, offering an extensive selection of Gundam GUNPLA Model Kits for purchase.
- Support & storage vehicles for product: Efficient logistics to manage inventory and ensure the availability of products.
- Operations & inventory management: Seamless coordination for smooth operations, from setup to inventory management.
- Program activation: Well-planned and executed program activation to engage audiences effectively.
Results
- 5,236 miles traveled: Extensive coverage across diverse regions, reaching a wide audience.
- 1,378 gaming participants: Active engagement through gaming stations, creating a dynamic experience.
- 2,681 green screen photos taken, 1,755 digital shares, 131,577 total reach & 440,853 impressions: A highly successful digital engagement strategy, leveraging social media to extend the campaign reach.
- 3,987 workshop attendees: Creating interest and fostering a sense of creativity and connection to the Gundam brand.
- 8,671 pop-up shop visitors, 4,147 transactions & exceeded sales goal by 200%: A significant volume in foot traffic and sales, exceeding the initial sales goals.
- 10,018 guests, 35,691 venue impressions & 1,057,672 visual impressions: Massive overall impressions, showcasing the widespread impact and success of the Gundam Base Mobile USA Tour.
