Snapple #StraightUpTeaTimeTour

Challenge

Snapple wanted to increase trial and awareness of Snapple® Straight Up Tea in a way that was unique, fun, relevant, and interactive. They needed to surprise and delight their target consumers (passionate optimists, ages 18-49) where they live, work, play, and shop.

Solution

  • RThe Snapple Straight Up Tea Time Tour was created to engage with consumers across the country.
  • RPro Motion intensively training 19 Market Managers and over 150 Brand Ambassadors to hit the streets and distribute ice-cold samples of Snapple Straight Up Tea.
  • RThe enthusiastic teams, dressed in branded T-shirts, traveled in 19 branded vans to 27 cities across the US, greeting passers-by with ice-cold samples.
  • RTeams engaged consumers in their own environments, meeting them at 5K runs, parks, farmers’ markets, community festivals, music festivals, sporting events, and more!

Results

Event days

appreciation days

poured samples

bottles

Did you know…

79% of experiential marketers say in the coming years, live events will become increasingly important to their organizations’ success.

2018 State of Experiential Marketing Study