TV One – UPFRONT Takeover!

Challenge

TV One wanted to show potential advertisers at their annual upfronts that they provide a genuine black experience. They needed to showcase the best of black culture through live, exclusive events rooted in music, food, comedy, etc.

They wanted to Immerse clients in the black experience in a manner that offers them a deeper understanding of the audience TV One serves, the cultural touch-stones that move this audience and demonstrate proof that TV One is the brand with its finger on the pulse of black America.

Ultimately, they sought to create exclusive, one of a kind intimate, hottest ticket in town experiences that are hard to turn down.

Solution

  • RPro Motion worked with the TVOne Team and handled all of the production, logistics, management, and staffing of this Pop-Up event.
  • RPro Motion created several exclusive events as opportunities over the course of the week for network executives and TVOne Sales Reps to experience upfront the word events TVONE style!
  • 2 Catered fashion shows
  • 2 Catered wine and whiskey tasting events
  • 1 Live show filming party and concert with
  • The Full Force Brothers
  • 1 Turn-It-Up party with Q-Tip
  • 1 Press Event
  • 1 Beats and Booze happy hour

Results

  • The Helen Mills Studio in NYC proved to be a perfect location to host all of the Upfront events.
  • Over 400 guests attended the events throughout the week.