KaBOOM! Play Together Tour: Powered by Disney Parks

Challenge

KaBOOM! and Disney Parks & Resorts Corporate Citizenship Department wanted to build a fun, engaging, family focused program designed to create “family together time” opportunities in key cities around the US while also providing a new way for consumers to connect with the KaBOOM! and Disney brands.

Solution

  • RPro Motion, KaBOOM, and Disney Parks & Resorts Corporate Citizenship Department collaborated to build a fun engaging, family focused program
  • RThe Play Together Tour was designed to bring family together time opportunities in key cities around the US while also providing a new way for consumers to connect with the KaBOOM and Disney brands
  • RThe positive impact the Tour had on families in all of the cities was tremendous - demonstrated by the many smiles, laughs, and thank you's.

Results

  • The tour visited 6 cities across the country – Anaheim, Sacramento, San Francisco, Chicago, Atlanta, and Kissimmee.
  • Over 13,000 family members played.
  • Over 75,000 KaBOOM and Disney branded premiums were distributed Water Bottles, Flags, Tattoos, Stickers, etc.
  • Over 150,000 Media Hits and Facebook Posts

cities visited

family members played

branded distributed

Media Hits

Did you know…

79% of experiential marketers say in the coming years, live events will become increasingly important to their organizations’ success.

2018 State of Experiential Marketing Study