Big Baron Sampling Distribution Blitz

Challenge

The Schwan Food Company – makers of Red Baron Frozen Pizza – wanted to create buzz and trial of their new product – The Big Baron frozen pizza in the Chicago, IL market.

Solution

  • RPro Motion Street Teams stormed Chicago with the Big Baron Sampling Distribution Blitz interacting with consumers leaving work, at school, the train station, sporting events and special events.
  • RRed Baron Street Teams handed out fresh slices of pizza for consumers to try on the spot and also provided free frozen pizzas and coupons for future purchase.
  • RSampling whole frozen pizzas caused a challenge since we needed to engage consumers who were at home or heading that way so the product integrity was upheld.

Results

  • The Team exceeded the desired distribution amount and handed out over 44,000 frozen pizzas during the 1-week timeframe
  • The initiative drove the necessary awareness and getting a hot slice or a frozen full pizza create a memorable engagement for moms and kids all over Chicagoland

Did you know…

79% of experiential marketers say in the coming years, live events will become increasingly important to their organizations’ success.

2018 State of Experiential Marketing Study