We know that sampling your product to consumers is a great way to incent trial and purchase. Check out 5 Consumer Advantages to an Experiential Marketing Sampling...
Pro Motion Blog
How and When to Use Promotion Insurance for Experiential Marketing
So you have developed a great, creative idea to engage your consumers face-to-face. You have everything lined up from brand ambassadors, tour managers, branded...
7 Tips to Activate Your Sampling Program at Retail
We have talked about the consumer advantages offered by sampling programs (5 Consumer Advantages to an Experiential Marketing Sampling Program) and we have also...
Tips for Training Brand Ambassadors for On-Premise Promotions
On-premise promotions require the A+Brand Ambassadors. When recruiting, be clear that you are hiring the very best to interact with consumers at bars and restaurants....
You Get What You Pay For With Brand Ambassadors
Brand Ambassadors work hard for their money. And if you’ve spent any amount of time in the event and promotions industry, you know that the “going rate” for this time...
4 Steps to Ensure the Best On-Premise Promotion
You've hired a great team and provided them with training on everything they need to know to activate the on-premise sampling promotion; what’s next? Here are some...
Engagement in Experiential Marketing is so 2010
I’ve been thinking a lot about the word “engagement” and how it is bantered about in the marketing world. Everyone is talking about how important it is to engage...
To Build an Experiential Marketing Experience, the Best Story Wins
The key to every great brand is the story behind it. For Coke, it’s all about optimism. For Nordstrom, service is the key. At Pro Motion, we’re all about being the...
Experiential Marketing – Down Under
I’ve just come back from the Experiential Marketing Summit in Sydney, Australia. Two great days with some fine folks thousands of miles from our headquarters in St....