Anyone who has attended or participated in a marketing event - whether a small roadshow or a large industry conference - knows that “free stuff” is common. Your brand...
Pro Motion Blog
3 Technology trends in Experiential Marketing
People are busy. So how do you inspire them to form authentic connections with your brand that will drive brand vitality? In an increasingly digital and fast-paced...
Psychological Benefits of Using VR in Experiential Marketing
So you have a product that’s got to be truly sensed and experienced to be understood and you know once your target consumer does, they’ll be hooked. Enter VR, or...
How to Make Your Brand Authentic While Avoiding Social Media Burnout
Whether you’re a B2C or B2B brand, you know you have a great product. You ask yourself, how do I build buzz around it? So, after some careful consideration, you decide...
How does gender influence B2B event marketing strategy?
Recognize this scenario? The exhibit hall is overcrowded with your competitors smashed in side by side trying to talk over one another in an attempt to woo the...
Tap into emotional decision making with B2B experiential marketing
Bet you wouldn’t think showcasing power wheelchairs, bariatric equipment, disability scooters, respiratory products, and other home care products to medical providers...
6 things to consider before developing a B2B Roadshow
B2B brands are looking for more creative and effective ways to get in front of their prospects and customers. A recent study found 75% of B2B brand-side respondents...
B2B Roadshows: Looking to double your pipeline and cut your sales cycles in half?
So, let’s first tackle the “what is a B2B Roadshow” question for those who are not familiar…a B2B Roadshow (sometimes referred to as a Mobile Trade Show Tour) is a...
Experiential & Digital Marketing: the perfect synergy for brands
Like sneakers without shoelaces, you can create a solid experiential marketing event without social media and digital marketing, you just won’t get as far or be as...