Social media produces instant gratification, but it rarely leads to long-term memories. Out of the flashy Instagram posts you swiped through last week or the tweets you...
Pro Motion Blog
Your Brand is Missing Opportunities Without These 3 Things
Excitement. Fondness. Joy. Your brand can produce all of these experiences and more — but only if people see it in the right light. Do consumers get excited when they...
Super Bowl Ads: CEO Ego or Consumer Behavior Changer?
Well it’s the week before the “big game” and the ad world has once again decided that spending $4 million on a 30 second ad that most people will forget about before...
You Know Your Marketing Sucks. Here’s What to Do About It.
Television commercials used to be the pinnacle of marketing. Families and friends gathered around the TV — their attention nearly undivided — with brands prominently on...
Align Your Sales and Marketing Teams in 5 Easy Steps
Any marketer worth his or her salt knows you have to understand your audience members before you can engage them. But the most important audience you have isn’t...
Trade Shows Are Dead — But You Knew That Already
For decades, convention-style B2B trade shows enjoyed star-studded status in their respective industries. They functioned almost as annual Super Bowls for businesses...
5 Ways To Revive A Tired Marketing Strategy
“Good enough” works in some fields. Marketing isn’t one of them. Nevertheless, plenty of well-meaning marketers adopt a status-quo mentality, even when they clearly see...
6 Memory Techniques to Use in Experiential Marketing
In today’s marketplace, grabbing the attention of potential customers is more important than ever. In fact, research suggests that in today’s digital world, the average...
3 Psychological Benefits of Face-to-Face Communication in Experiential Marketing
Social media. Texting. Facetime. Video conferencing. Remote work. Humans today have engineered many ways to communicate to each other from afar. In our rapidly changing...