As we explained last week, experiential marketing is an extremely powerful and effective marketing technique. What sets experiential apart from other approaches to...
Pro Motion Blog
Top 10 Reasons Experiential Marketing Works: Part 1
There is a reason that the popularity of experiential marketing continues to grow each year. 74% of consumers say engaging with a branded event makes them more likely...
Using Event Marketing to Build B2C Relationships
Readers of our previous post learned how event marketing can be used to build strong relationships with business customers. Whether you are marketing a B2B brand or a...
5 Simple Steps to Strong B2B Client Relationships
Developing a strong relationship between business and customer base is essential for any successful company. Yet, a 2018 report by TrustRadius* showed that buyers are...
How to Use Science to Excel at Experiential Marketing
Experiential event marketing, or creating unique, in-person branded experiences, has become a popular marketing strategy in recent years. The hard numbers back up the...
Make Your CSR Program Shine by Asking These 5 Questions
From delivering checks to local food banks at the holidays to backing startup schools in far-flung locations, charitable giving has its place in business culture. It’s...
Read This for the Secret to Increasing Social Media Engagement
Brands today understand the importance of incorporating social media into their marketing strategy. In fact, the most recent State of Social report by Buffer* revealed...
4 Ways Nostalgia Marketing Drives Emotional Connections
You know that feeling when you see something, smell something, hear something, that provokes a specific memory in your mind? And you yearn to go back to that time so...
Engage the 5 Senses in your Experiential Marketing Campaign
Whether it’s through ad blockers, the mute button, or simply staring down at phones, consumers have learned how to block traditional marketing efforts such as ads. So...