Bruegger’s Bagel’s Summer Street Team

Challenge

Bruegger’s sought to increase traffic to its retail locations. Pro Motion implemented the Summer Street Team as a way to increase awareness and usage by families, businesspeople, and moms, with a weekly focus on 15-24 of the community’s unsung heroes, such as police departments, fire departments, libraries, and non-profit organizations.

Solution

  • RSmart, proactive Brand Ambassador teams in a branded PT Cruiser
  • RStreet team members distributed amazing coupons, branded water bottles, and branded beanie caps.
  • RTeams also distributed Rocket Packs of coffee for morning commuters, farmers’ markets, parks, and little league games.
  • RTeams also distributed samples, cookies, and bagel balloons
  • RActivation in sync with a local media PR campaign recognizing “Bruegger’s Heroes”

Results

  • Lift in customers
  • Coupon Redemption
  • Local Media Exposure
  • An outpouring of support from the community in the form of notes, cards, and pictures

Did you know…

79% of experiential marketers say in the coming years, live events will become increasingly important to their organizations’ success.

2018 State of Experiential Marketing Study