Enphase Experience Roadshow

Challenge

The Enphase Experience Roadshow was engineered to showcase the brand to solar installers, building contractors, engineers and solar enthusiasts at a series of free events.

Solution

  • RGuests participated in hands-on training and demonstrations of the full capabilities of the Enphase Microinverter System
  • REach free event included food, contests and giveaways

Results

  • Installers were thrilled with the new product demonstrations and one-on-one customer service at the events
  • Enphase experienced a 25% increase in event attendance over the previous year’s program
  • The roadshow introduced the Enphase brand to many new customers and increased sales with current clients

Did you know…

79% of experiential marketers say in the coming years, live events will become increasingly important to their organizations’ success.

2018 State of Experiential Marketing Study