What happens after an event marketing program wraps up? Below are a few checklists to outline the typical process for street teams and mobile tours.
- Return to agency or brand headquarters (in most cases)
- Turn in activation manual and/or any training and brand positioning documents
- Prepare a complete vehicle, equipment and product inventory
- Complete final time sheet and expense reports
- Make sure all event reports are completed accurately
- Upload final pictures and video
- Clean out vehicle, store project specific materials or ship them back to the client
- Turn in all program items and equipment such as camera, laptop, a fuel card, corporate credit card and vehicle keys
- Submit log books (if applicable)
- Program evaluations with Project Manager
- Home sweet home
- Inventory all items
- Ship any components to Project Manager
- Complete final event report and upload pictures and video
- Complete program evaluation
- Submit final invoices and any expenses
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