“I thought social media was supposed to enhance my brand!” The promise of social media is powerful. It promises the ability to engage in the largest conversation in the...
Pro Motion Blog
Integrating Experiences With Your 3D Brand
What makes your brand unique? Why do your fans love you? Stop for a moment and think about it. Write down some of your thoughts. Go ahead write them down; don’t...
Keeping Your Brand Relevant
There’s nothing more frustrating to a marketing executive than having a brand that’s not considered “relevant.” What happens when you’re not relevant? Competitors lap...
Cook Up Some Buzz with a Food Truck Experiential Marketing Tour
As you are contemplating your first or next mobile vehicle tour, why not think about using a food truck as your vehicle? Food Trucks aren’t just for food. They are a...
Brand Analysis: Nike FIT Case Study
When it comes to building a full-fledged, three-dimensional brand, few companies do it better than Nike. After all, Nike has expanded from its core branding ideas (made...
Develop Experiential Marketing Programs to Drive Sales, Not Sizzle
As marketers we are always looking for the next big trend. We want to make sure our brands keep up with our competitors and we love to lead our industry with new...
How to build a 3-dimensional brand: what are the important takeaways?
If you’ve been following our “How to Build a 3-Dimensional Brand” series here on the Brand Vitality Blog, then you’re starting to understand how important it is that...
You Should Be a Fan of Experiential Marketing
For some it’s cats. I recently took part in a self-discovery exercise in which I had to dig deep and figure out what makes me tick, what gets me out of bed every day. I...
How to Build a 3-Dimensional Brand: Beliefs Matter
The hard truth for some companies is that building a three-dimensional brand isn’t always something that happens overnight. Yes, a simple change of your marketing...