What are mobile marketing tours?

Fist things first: when we say “mobile marketing tours,” we’re talking about vehicle-based marketing programs that pop up in different locations and gather impressions along the way.

Mobile marketing tours are an invaluable tool in the fight against brand obsolescence. But maybe you have some misinformation on what we do and who we do it for. Maybe we can help out there.

Here are three common myths about mobile marketing tours:

Myth: Only big brands are successful with mobile marketing tours.

Sure, some of the most well-known brands and retailers out there use experiential marketing pop-ups to create buzz around their new offerings. But it’s also a huge benefit for smaller brands to engage their target consumers in-market.

You want to start building that relationship with your consumers, and what better way than to surprise and delight them with a memorable experience and some branded takeaways? 

Myth: Mobile marketing tours only go to big events like fairs and festivals.

You do often find big experiential events occurring at music festivals, fairs, and big sporting events. If that’s your target audience, then it’s where you should be!

But consider these questions when deciding where to take your mobile marketing tour. Maybe it’s community events, local bike races, farmers markets, universities, etc. You don’t necessarily need to spend a lot on venue, depending on your product and target audience.

Myth: Mobile marketing tours are only for B2C brands.

Mobile marketing tours are actually a great way for B2B brands to get their offerings in front of and in the hands of the right decisions makers.

You can pop up right in the client’s parking lot and offer a unique, hands-on, high impact experience that’s more personal (and way more effective) than a sales call. Check out our five reasons that B2B companies can and should use a mobile marketing tour.

Want to learn more about mobile marketing tours? Ask the experts (hint: it’s us)!