The trailer is packed – ready to hit the road. The brand ambassadors are eager for opening day. Want to ensure your mobile vehicle tour is ready to rock?
Today, we are sharing 5 tips and tricks for a successful mobile marketing tour.
- Know the Rules
When hitting the road, confirm your team is properly informed on the local market rules and regulations. Permits must be in place, as each market brings about varying requirements. If you are traveling to an event, check to see if there are any restrictions or rules that may inhibit your tour.
At our Tractor Supply tour, some markets prohibited the distribution of specific premiums, such as stickers. Our brand ambassadors were able to plan accordingly, and change the prizes they distributed to meet the tour stop’s requirements.
- Get Social
A key component in mobile marketing is reaching and expanding your target audience. Utilize the power of social media to create calendar invites, snap chat filters, live streaming, and contests. Mobile Geolocation is also a great tool, allowing marketers to target ads, relevant content, and push out promotions and coupons.
- Set the Staff Up for Success
Anything goes on the road. Safeguard against possible problems by preparing the team with backup clothes, rain gear, fans or heaters, water, and extra supplies. Make certain your mobile marketing team is properly trained on load in and load out, driving the vehicles, and tour procedures.
For our Invacare Rockin’ Rollout Tour, our brand ambassadors visited the Pro Motion office to test drive each component of the tour from the vehicles to the photo booth. This ensured a rockin’ time once they were on the road.
- Measure, Measure, Measure
You want to be the best on the road. Allow your brand ambassadors to take key measurements, such as footprint attendance and vehicle impressions. This will allow you and your team to make tweaks while your brand ambassadors are out. In addition, measurements will allow you to track your client’s experiential ROI.
- Preparation is Key
Do your homework. Scout locations prior to your activations. Put in place precautions for safety and weather. Create a backup plan for brand ambassadors, in case a severe storm hits. Strive to be ahead of the game.
Mobile marketing is constantly evolving. Get a step above the rest. Learn more about successful mobile vehicle tours by exploring our case studies.