Invacare Rockin’ Rollout Tour

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Challenge

Invacare (the world’s leading manufacturer of wheelchairs, bariatric equipment, disability scooters, respiratory products, and other homecare products) was looking for an exciting way to engage their customer base on a national level. They needed to exhibit the capabilities and benefits of many of their new and best-selling products in a way that was educational, memorable, and exciting.

Solution

  • Pro Motion helped Invacare develop the Invacare Rockin’ Rollout Tour.
  • The tour featured two teams in branded vehicles, one going on the east coast leg of the tour, and the other on the west coast.
  • The tour stops gave attendees a rock-and-roll-themed footprint, complete with a red carpet entry and an onstage photo opportunity. Events showcased multiple key departments of Invacare’s offerings, classroom learning opportunities, a custom Invacare Rock Band video game, and catered buffets with hospitality service.

Results

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