The modern business world is fast-moving, which can make it difficult to find the right experiential marketing partner to match your company’s growth strategy. Larger firms often dominate the headlines with household brand names and flashy campaigns. But smaller marketing agencies can still deliver powerful results for brands across a wide range of industries. In our 30 years in this business, Pro Motion has made it our objective not to be the biggest, but always the best. Here’s why we think choosing a smaller experiential marketing agency might be the smartest move for your business.
1. Personalized Attention
A smaller agency will typically carry fewer clients at one time. This is great for your business because you’ll be receiving more dedicated attention, and won’t be getting lost in the shuffle. You’ll be able to work with senior strategists and creatives who can dive deeper into what your needs are and how to address them. This hands-on approach results in more thoughtful campaigns that align with the brand identity, and ultimately, deliver better results.
2. Agility and Speed
A major challenge of many bigger agencies is that there are layers of approval and lengthy timelines to completing goals and updates for your campaign. Every new idea has to pass through many layers before it can be implemented. Smaller agencies are able to pivot quickly and adapt to changing conditions and new factors. There is less red tape to slow down campaign progress. No matter the task, small teams are built for speed.
3. Cost Efficiency
Bigger agencies = greater overhead. This passes the bill onto the client to cover that cost. A smaller agency, on the other hand, can be more flexible with pricing to match the client’s needs and budget. There’s more value in your investment, with less money going toward administrative costs around your campaign.
4. Creative Innovation
Yet another advantage of the smaller agency is they can avoid the corporate hierarchy and structure of larger companies. They can take more creative risks, be bolder, and unconventional in tailoring campaigns to what your needs are. There is no one-size-fits-all. The agency and brands’ success are tied together and reliant on one another, meaning the incentive to deliver creative solutions is higher.
5. Strong Relationships
Smaller marketing agencies thrive in long-term partnerships. Many of Pro Motion’s greatest successes have come from years of working with the same brands over multiple campaigns, such as our recent work with Bandai and Gundam. You won’t just be another client in a spreadsheet. You’re a valued collaborator. The personal connection fosters communication, trust, understanding, and greater long-term success.
Final Thoughts
Choosing the right marketing partner is about fit. Smaller agencies offer the kind of dedicated attention, creativity, and agility that many brands are seeking, but aren’t able to receive from the big, flashy agency. If you’re looking for a team that’s quick, invested, and creative, then a smaller agency like Pro Motion is what you’re in the market for. We’d be happy to discuss what your goals are and how our experiential marketing strategies can help you reach them. Contact us today to begin your journey with a dedicated, smaller agency.
