“DO YOU HAVE A PERMIT? ARE YOU A PAID SPONSOR?” Does that sound familiar? In the world of field marketing, guerilla events can be activated any place at any time. Since we have already covered the pros and cons of guerilla vs. permission based sampling we wanted to share some thought starters for great places to engage consumers with guerilla marketing. As one great Account Manager said, “We will go just about anywhere we have success as long as it’s within our client’s demographic.”
Below are a few places we have had success engaging clients with guerilla marketing.
- Major and Minor Sporting events – entrance and exit sampling
- Commuter stations
- Fairs and festivals – parking lots and surrounding areas
- Shopping centers – parking lots in front of retail
- Business parks
- Concert venues
- Parades
- Downtown or city centers
- Special events
- Retail – inside store
- Gyms
- Salons and spas
- Tailgating
- Public parks
- Tourist attractions
- Public beaches
- College campuses
- Walks/races or non-profit events
- Farmer’s markets
- Outdoor shopping districts
Use this list to help you get started when planning your next guerilla marketing campaign. It is important to keep your target demographic in mind when planning your events. Where will you find them and when will they be receptive to your Brand Ambassadors.
Tell us where you have had success with guerilla marketing.
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