Bruegger’s Bagel’s Summer Street Team
Bruegger’s sought to increase traffic to its retail locations. Pro Motion implemented the Summer Street Team as a way to increase awareness and usage by families, businesspeople, and moms, with a weekly focus on 15-24 of the community’s unsung heroes, such as police departments, fire departments, libraries, and non-profit organizations.
- Smart, proactive Brand Ambassador teams in a branded PT Cruiser
- Street team members distributed amazing coupons, branded water bottles, and branded beanie caps.
- Teams also distributed Rocket Packs of coffee for morning commuters, farmers’ markets, parks, and little league games.
- Teams also distributed samples, cookies, and bagel balloons
- Activation in sync with a local media PR campaign recognizing “Bruegger’s Heroes”
- Lift in customers
- Coupon Redemption
- Local Media Exposure
- An outpouring of support from the community in the form of notes, cards, and pictures
The Street Team did a great job! My GM has heard great things about this!Sheila Byrne