Bruegger’s Bagel’s Summer Street Team

The Challenge

Bruegger’s sought to increase traffic to its retail locations. Pro Motion implemented the Summer Street Team as a way to increase awareness and usage by families, businesspeople, and moms, with a weekly focus on 15-24 of the community’s unsung heroes, such as police departments, fire departments, libraries, and non-profit organizations.

The Solution

  • Smart, proactive Brand Ambassador teams in a branded PT Cruiser
  • Street team members distributed amazing coupons, branded water bottles, and branded beanie caps.
  • Teams also distributed Rocket Packs of coffee for morning commuters, farmers’ markets, parks, and little league games.
  • Teams also distributed samples, cookies, and bagel balloons
  • Activation in sync with a local media PR campaign recognizing “Bruegger’s Heroes”

The Results

  • Lift in customers
  • Coupon Redemption
  • Local Media Exposure
  • An outpouring of support from the community in the form of notes, cards, and pictures

The Street Team did a great job! My GM has heard great things about this!

Sheila Byrne

Area Manager, Bruegger's Bagels

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