So now what? I submitted my resume, had an interview (sometimes more than one) and was just hired as a Brand Ambassador for a mobile tour or put on a street team for a sampling program – what’s next? All agencies have different processes and policies, but here is what you should be prepared for once hired. Find out the 10 new hire expectations as a brand ambassador in event marketing below!

Brand Ambassador for Mobile Tours:

• Background Check authorization form to check your criminal record, credit, references and DMV report
• Employee new hire paperwork to include New Hire, Driving, I-9, Tax Reporting and Direct Deposit information
• Drug testing collection kit that includes all the required paperwork and various locations  near your home that you can go to for the test
• DOT Physical paperwork (if a CDL license is required for the mobile tour)
• Pre-training information including a training schedule, a quick overview of the program and travel information

Brand Ambassadors for Street Teams:

• Read and accept the Independent Contractor agreement online
• Register online which will include uploading a resume and photo
• You might be asked to take a drug test or submit a background check authorization form for a criminal check
• Receive training documents outlining the street team program, key talking points, expectations, check in process, reporting and invoicing
• Depending on the program, there will be a phone, web, face-to-face or combination of the 3 different trainings before the program begins

Brand Ambassadors play a key role in every program!  Hiring the right Brand Ambassador is critical to the success of a program. Once you have been hired as a Brand Ambassador – it’s a lot of hard work, but is also very rewarding and a ton of fun.