To do Event Marketing or not to do Event Marketing? That is the question. Well at least it should be for every CMO, Marketing Manager or Brand Manager looking to bring your brand to your consumers!

We live in a fast paced world where everything moves at the touch of hand or the sound of voice. So why shouldn’t your marketing be the same way?  Let me explain first what Event Marketing is; by definition, Event Marketing would have you believe there is some kind of event, but is that it? I just looked up the definition and much to my surprise the first page of google sprouted this:

Event marketing

Web definitions

The marketing discipline focused on face-to-face interaction via live events, trade shows and corporate meetings among other event types.

https://en.wiktionary.org/wiki/event_marketing

AH HA! (Please read my next blog about “AH HA” moments) The short answer is Event Marketing is face-to-face interactions. Putting your brand in front of a live audience, there is a novel idea!

Again, we live in a day and age where we have to have everything now, so why not have consumer’s interact with your brand personally and make a decision to become brand loyal on the spot.

Many of our clients, such as Fiskars, use Event Marketing to demonstrate their products superiority over competitors.  This is a powerful strategy when the consumer actually experiences the co