A key ingredient to the success of a retail marketing tour is the consumer experience.  What lasting impression do you want to create for your consumer with your brand? The consumer experience is a building block to creating a deep emotional connection with your brand for life-long relationships.  Check out our article, Study Shows Consumers Value Brand Experiences.  
While keeping in mind your goals/objectives for your retail tour, begin building the customer experience.   Here are is a list of questions to ask yourself as you begin this process:

• Should the experience be inside the retail location or on the parking lot?
• If inside…
  • Do we set-up next to our product?
  • Do we set-up next to the entrance/exit?
  • Is the display a small table with signage or a larger footprint?
  • Does the demographic of the Brand Ambassador match the demographic of your target consumer?
  • Can we hand out free samples?
  • Should we distribute coupons to incent purchase?
  • What will attract the consumer attention to our event?
• If outside…
  • Where are we set-up in the parking lot? Hint…. the best location is usually right at the entrance..
  • What does the display look like?  Is this a mobile vehicle tour?  Is it a tent display with tables?
  • How many Brand Ambassadors do you have onsite?
  • Can we hand out free samples?
  • Will we be demonstrating the use of our product?
  • Do we hand out coupons to incent purchase?
  • Should we distribute branded premiums?
  • What other activities are on the footprint?  Games?  Video Monitors?
  • What will attract the consumer attention to our event?
  • How do we bridge indoor sales with parking lot activation?

As you can see, there are many things to consider when developing the consumer experience.  The above are a sampling of what to ask yourself as you enter into your planning process.  Need more thoughts starters? Give us a call!