There’s a good reason why cover bands are relegated to dingy dive bars and not sold-out arenas: Consumers crave creativity, not mimicry.
The same applies to creativity in marketing. So keep that detail in mind every time you hear a client say, “Our competitor just unveiled an awesome campaign, and we want to do one exactly like it.” That’s what I call “me too” marketing, and it’s your duty to steer clients away from it.
“Me too” campaigns don’t stand out, don’t drive action, and ultimately won’t earn your agency repeat business. Modern consumers see hundreds of ads each day, and brands that blindly follow the pack only add to the clutter.
