In my ongoing attempt to make this experiential marketing blog into a full-blown Star Wars blog, today we’re talking about Target’s Galactic Experience.

The free event, being held at LA Live, has four zones, where visitors interact with all sorts of activities from long ago and far away. Iconic vehicles and music, LEGO building and galleries, force exercises, and Star Wars history are all covered. With merchandise being a bigger profit center than the movie itself (which is predicted to gross over $2 Billion and become the highest-grossing movie in history), Target (and other retailers) are happy to hitch their wagon to this brand juggernaut.

Check out the full article from MediaPost to find out more about Target’s Galactic Experience.