Spotify—a key participant in my daily routine—has dipped its toe into the experiential marketing field with a pop-up activation in England. By adding a face-to-face component to what is already a feature packed service, Spotify hits a homer in service and tone, building “meaningful 1-1 connections.” Sure sounds like “A-ha!” moments to me!
Original article at fieldmarketing.com
Wasserman Experience has created a pop up store for Spotify, which is aimed at increasing awareness of the music streaming service, as well as educating users understanding around the premium benefits.
The activity is part of a growing trend by online brands such as Spotify to merge its service with unique real world experiences, to boost engagement and build more meaningful 1-1 connections.
The Spotify pop-up at Kings Cross station is a new addition to the various activities Spotify runs to increase awareness around premium features. To emphasize this Spotify brand ambassadors at the station will be helping people get started on the 3 months for £0.99 Premium trial as well as other special offers.
Kings Cross station was identified as the ideal location to build the Spotify store due to its high footfall numbers amongst commuters. This is one of the key areas where we believe Spotify Premium is able to enhance the experience for its users. The activity is aimed at new and existing free users, with a focus on leading and early majority adopters.
“Experiential marketing can play a key role in a consumer’s path to purchase. With the Spotify pop-up store we’ve added an extra element to its digital sign-up campaign, giving Spotify a physical presence that means it is able to engage with consumers face to face, and deliver an experience that will result in more sign-ups to Spotify Premium.”
Brands are struggling with trying to stand out in the cluttered marketplace and Covid-19 is a challenge that none of us were ready for in 2020. If you are looking for someone to have a strategy session with, reach out. This is what we do and have been doing since 1995. We’ve been through a few really bad downturns and we excel in building brands. Pro Motion is a top experiential marketing agency and we love creating engaging, unique experiences, and effective marketing campaigns. Give us a call at 636-577-8507