UPtv and Aspire Networks B2B Mobile Tour

The Challenge

UPtv and Aspire networks needed to find a way to compete with bigger networks with much bigger budgets and they turned to Pro Motion in 2010 to build a program to drive big results. Fast forward five years later (2015) and the B2B mobile marketing tour continues to drive the necessary ROI.

The Solution

  • Looking to cut through the clutter and get 100% focus from their customers without a competitor in sight, UPtv and ASPiRE embarked on a 4-week, 4-city tour in 2015 to conduct upfront ad sales meetings with key advertising and media agencies and brands alike. 2015 marked the 5th year in a row for UPtv (formerly gmc) and the third for ASPiRE!
  • Visitors to the motor coach received VIP treatment from the moment they stepped on-board. gmc reps and hostess greeted them, offering snacks and refreshments, as well as a chance to win Dr. Dre Beats Headphones. In the presentation room, UPtv and Aspire sales reps showed off upcoming network content on stunning state-of-the-art presentation displays.

“The motor coach works for us because it provides a concrete engagement and the impact of the face to face is fantastic and so much better than 2 guys walking in suits trying to make a connection. This really helps us stand out over some of our competitors who can spend a lot more. We are going into our 5th year working with Pro Motion and we’ve done some great work together. Your team is awesome and we appreciate the partnership.”

UPtv

Meetings

Miles Driven

VIP Happy Hours

Agencies Courted

What Can We Do For You?

A Tour with Tangible Results

Mobile Refresh

The tour resulted in 65 agency/client meetings and 12 after-work VIP Happy Hours taking place on the bus.

Two Brands Going the Distance

5,500 miles on the road gave the two brands an incredible amount of interest and impressions.

Packing 'Em In

The tour resulted in over 400 agencies and brands aboard the UPtv/ASPiRE Motor Coach