Challenge

  • Looking to cut through the clutter and get 100% focus from their customers without a competitor in sight, UPtv and ASPiRE embarked on a 4-week, 4-city tour in 2015 to conduct upfront ad sales meetings with key advertising and media agencies and brands alike. 2015 marked the 5th year in a row for UPtv (formerly gmc) and the third for ASPiRE!
  • Visitors to the motor coach received VIP treatment from the moment they stepped on-board. gmc reps and hostess greeted them, offering snacks and refreshments, as well as a chance to win Dr. Dre Beats Headphones. In the presentation room, UPtv and Aspire sales reps showed off upcoming network content on stunning state-of-the-art presentation displays.

Solution

Pro Motion helped Invacare develop the Invacare Rockin’ Rollout Tour.

The tour featured two teams in branded vehicles, one going on the east coast leg of the tour, and the other on the west coast.

The tour stops gave attendees a rock-and-roll-themed footprint, complete with a red carpet entry and an onstage photo opportunity. Events showcased multiple key departments of Invacare’s offerings, classroom learning opportunities, a custom Invacare Rock Band video game, and catered buffets with hospitality service.

Results

65
Meetings
12
VIP Happy Hours
5,500
Miles Driven
400
Agencies Courted

A Tour with Tangible Results

Mobile Refresh

The tour resulted in 65 agency/client meetings and 12 after-work VIP Happy Hours taking place on the bus.

Two Brands Going the Distance

5,500 miles on the road gave the two brands an incredible amount of interest and impressions.

Packing ‘Em In

The tour resulted in over 400 agencies and brands aboard the UPtv/ASPiRE Motor Coach

UPtv logo

“The motor coach works for us because it provides a concrete engagement and the impact of the face to face is fantastic and so much better than 2 guys walking in suits trying to make a connection. This really helps us stand out over some of our competitors who can spend a lot more. We are going into our 5th year working with Pro Motion and we’ve done some great work together. Your team is awesome and we appreciate the partnership.”

UPtv

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