Sun Drop Hydrates Thirsty Customers

The Challenge

Dr Pepper Snapple Group wanted to create trial and awareness for the Sun Drop brand and the “Drop It Like It’s Hot” media campaign through sampling and education in several markets during the crucial summer months.

Solution

  • Pro Motion developed a fun, energetic and buzz worthy sampling program that provided consistent, trained and professional Brand Ambassadors, turnkey activation and management for the Sun Drop brand.
  • Street Teams targeted select guerilla and sponsored events with high attendance of the brands’ target demographic for ice cold sampling.
  • Brand Ambassadors activated retail sampling at convenience stores combined with a buy-one-get-one special to encourage immediate onsite sales.
  • The colorful branded van, tent and inflatable, along with street teams that “owned” the campaign’s creative (see photo), provided additional excitement and chatter.
  • The Sun Drop teams challenged consumers to “Drop it like it’s hot!”

The Results

  • Brand Ambassadors visited more than 200 locations
  • An average of over 1,100 cold product samples per handed out each event day with over 80,000 samples distributed
  • Sales skyrocked in the sampling markets with Sun Drop sales increasing in the St. Louis market 368% alone.

Locations

Avg. Daily Samples

Total Samples

%

Sales Increase

The Pro Motion team has been a solid addition to our marketing plans. They have been proactive, professional and productive in their planning and execution of our Street Level sampling efforts.

Marketing Manager, Dr. Pepper Snapple Group

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