- Pro Motion developed a fun, energetic and buzz worthy sampling program that provided consistent, trained and professional Brand Ambassadors, turnkey activation and management for the Sun Drop brand.
- Street Teams targeted select guerilla and sponsored events with high attendance of the brands’ target demographic for ice cold sampling.
- Brand Ambassadors activated retail sampling at convenience stores combined with a buy-one-get-one special to encourage immediate onsite sales.
- The colorful branded van, tent and inflatable, along with street teams that “owned” the campaign’s creative (see photo), provided additional excitement and chatter.
- The Sun Drop teams challenged consumers to “Drop it like it’s hot!”
- Brand Ambassadors visited more than 200 locations
- An average of over 1,100 cold product samples per handed out each event day with over 80,000 samples distributed
- Sales skyrocked in the sampling markets with Sun Drop sales increasing in the St. Louis market 368% alone.
”The Pro Motion team has been a solid addition to our marketing plans. They have been proactive, professional and productive in their planning and execution of our Street Level sampling efforts.Marketing Manager, Dr. Pepper Snapple Group