KabOOM! Play Everywhere Tour: Powered by Target

Challenge

KaBOOM! and Target were seeking an opportunity to help families experience the benefits of play through engaging games and challenges. Creating fun-filled family play days would create an opportunity for KaBOOM! and Target to engage and connect with their consumers in a new and insightful manner. In addition, the experience would bring families together in their local parks to experience their communities in a new and meaningful manner.

Solution

KaBOOM! and Target partnered with Pro Motion to create The Play Everywhere Tour to support communities in their efforts to “Play Everywhere”. National partners National Recreation and Park Association and Playworks, as well as local community partners and leaders engaged attendees in living out the mission of the tour. The tour was designed to teach children and families how to incorporate play into everyday life in unexpected places, while learning new and insightful ways to experience play!

The 4 city tour across the southern United States brought kids and families together for a fun-filled play day and showcased ideas to create kid-friendly, playful cities. KaBOOM and Target also partnered to create the Play Everywhere Challenge, which awarded $720,000 to support projects that encouraged turning regular spaces into “Playces”. Local challenge winners were announced at each tour stop, where a picture of their playful concept was also displayed.

The tour engaged over 10,000 people across 4 cities at one day, playful family events. Everyone in attendance received a Target gift card and additional premiums including a drawstring backpack and a packet of fun activity cards to do at home. The events were filled with family fun, including a giant obstacle course, Zumba, yoga, four square, family music artists, dance groups, and so much more! The results – a day full of smiles and happiness that is sure to last far beyond the Play Everywhere experience.

thanks so much for making the KaBOOM Play Everywhere Tour sponsored by Target such a professionally run, beautifully-executed experience. We’ve heard nothing but rave reviews!

KaBOOM!

You all did such a great job of orchestrating so many partners, the event site looked great, and the guests had such a fun time playing together. The community in each market really embraced this program and we are so proud to be a part of it.

Target

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