HP Exstream Makeover Tour
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hp exstream makeover tour 4


Create awareness and preference for the HP Exstream Enterprise Document Automation Software

Generate qualified leads for HP Exstream sales team, resulting in sales and pipeline development


  • RFeeding off of the success of the HP Exstream Results Tour the b-to-b program went back on the road with a few new features.
  • RA brand new motorcoach was secured for the Tour. This coach had an awning that served as cover for the outside set-up.
  • RAdditional signage outside the set-up helped welcome guests at the registration point prior to boarding the motorcoach.
  • RVelvet rope and red carpet was used for VIP guests to set the stage for evening hospitality events and meetings.
  • RA Pro Motion Tour Manager traveled on the coach to manage tour logistics, event preparation, event set-up and tear-down, client registration and assisted the HP Client Executives, Account Managers and the marketing team to activate events.


  • The Tour was activated for 8 weeks, visiting 21 cities across 10,000 miles.
  • The Marketing and Sales teams scheduled 43 meetings and 2 tradeshows (ACCORD LOMA and HP Discover Americas).
  • The HP Exstream Makeover team met with 891 Financial Services, Insurance and Utilities customers and prospects on the coach.
  • The program tripled the sales pipeline and cut the sales cycle in half.

Sales Meetings



financial services

Did you know…

79% of experiential marketers say in the coming years, live events will become increasingly important to their organizations’ success.

2018 State of Experiential Marketing Study