Create awareness and preference for the HP Exstream Enterprise Document Automation Software
Generate qualified leads for HP Exstream sales team, resulting in sales and pipeline development
- RFeeding off of the success of the HP Exstream Results Tour the b-to-b program went back on the road with a few new features.
- RA brand new motorcoach was secured for the Tour. This coach had an awning that served as cover for the outside set-up.
- RAdditional signage outside the set-up helped welcome guests at the registration point prior to boarding the motorcoach.
- RVelvet rope and red carpet was used for VIP guests to set the stage for evening hospitality events and meetings.
- RA Pro Motion Tour Manager traveled on the coach to manage tour logistics, event preparation, event set-up and tear-down, client registration and assisted the HP Client Executives, Account Managers and the marketing team to activate events.
- The Tour was activated for 8 weeks, visiting 21 cities across 10,000 miles.
- The Marketing and Sales teams scheduled 43 meetings and 2 tradeshows (ACCORD LOMA and HP Discover Americas).
- The HP Exstream Makeover team met with 891 Financial Services, Insurance and Utilities customers and prospects on the coach.
- The program tripled the sales pipeline and cut the sales cycle in half.
Did you know…
79% of experiential marketers say in the coming years, live events will become increasingly important to their organizations’ success.
2018 State of Experiential Marketing Study