HP Exstream Makeover Tour

l

Challenge

Create awareness and preference for the HP Exstream Enterprise Document Automation Software.

Generate qualified leads for HP Exstream sales team, resulting in sales and pipeline development.

Solution

  • Feeding off of the success of the HP Exstream Results Tour the b-to-b program went back on the road with a few new features.
  • A brand new motorcoach was secured for the Tour. This coach had an awning that served as cover for the outside set-up.
  • Additional signage outside the set-up helped welcome guests at the registration point prior to boarding the motorcoach.
  • Velvet rope and red carpet was used for VIP guests to set the stage for evening hospitality events and meetings.
  • A Pro Motion Tour Manager traveled on the coach to manage tour logistics, event preparation, event set-up and tear-down, client registration and assisted the HP Client Executives, Account Managers and the marketing team to activate events.

Results

  • The Tour was activated for 8 weeks, visiting 21 cities across 10,000 miles.
  • The Marketing and Sales teams scheduled 43 meetings and 2 tradeshows (ACCORD LOMA and HP Discover Americas).
  • The HP Exstream Makeover team met with 891 Financial Services, Insurance and Utilities customers and prospects on the coach.
  • The program tripled the sales pipeline and cut the sales cycle in half.