Energizer Charges Up the Masses

Challenge

Energizer’s Energi to Go, battery-operated charging device for mobile phones, wanted to boost awareness, trial, and sales

Solution

  • RPro Motion designed a Street Team promotion to engage consumers and give them power at times when they need their phone, and they need it charged the most.
  • RChargers were distributed at all day events without the luxury of electricity: Lollapalooza, Austin City Limits Music Festival, Susan G Komen 3-day Races, the St. Louis Balloon Race, and more!
  • RBrand Ambassadors interacted with thousands of event goers at these small and large scale events nationwide
  • RWorking in teams, we are able to distribute the chargers and find the correct charging tips – there are over 10 offered for different phones – for the masses of people

Results

  • 50+ Event Days
  • Distributed 15,000+ coupons
  • Saved the battery lives of over 100,000 cell phones
  • Engaged over 125,000 consumers face-to-face

event days

coupons distributed

Saved the battery lives of over cell phones

consumer engaged

Did you know…

79% of experiential marketers say in the coming years, live events will become increasingly important to their organizations’ success.

2018 State of Experiential Marketing Study