Discover Dimplex Mobile Showroom Tour
Dimplex Main 3 scaled

Challenge

Expand Dimplex’s electric fireplace business, target new customers – builders, designers, architects, align with trade professionals, and build brand awareness among trade professionals and consumers.

Solution

  • ROver 2 years and 30-week B2B Experiential Marketing Tour and still ongoing: Activating an extensive
B2B tour to increase brand exposure and engage with target audiences.
  • R Innovative Mobile Showroom Design: Showcasing a wide range of Dimplex fireplaces and outdoor heaters, including exclusive products, within a state-of-the-art showroom on wheels.
  • RCustomized 43' Expandable Trailer: Provides over 500 square feet of beautiful, multi-functional space to engage with distributors, dealers, designers, architects, builders, installers, and consumers.
  • RCommitment to Value and Sustainability: Demonstrate Dimplex's commitment to innovation and sustainability, reinforcing the brand's leadership in the fireplace industry.
  • ROperations Management and Program Activation: Implemented efficient operations Implement and activation strategies to ensure seamless execution of the tour.

Results

  • To date, 89 event days, covering 24 states and Canada: Effectively addressing the challenge of expanding Dimplex’s business and targeting new builder, designer, and architect customers.
  • 3,538 Guests: Engaging directly with key stakeholders.

  • 1,885,613 visual impressions: Making significant impact and reinforcing Dimplex’s position as a leader in the fireplace industry.

  • Sales generated and leads captured: Reinforcing brand alignment with trade professionals and building brand awareness among consumers and home improvement enthusiasts.

  • Strong demand for continued touring: Indicating the tour’s effectiveness in meeting the objectives.

Did you know…

79% of experiential marketers say in the coming years, live events will become increasingly important to their organizations’ success.

2018 State of Experiential Marketing Study