About Us
Founded in 1995, Pro Motion creates immersive, meaningful brand experiences that cut through digital noise, fostering genuine connections and lasting impressions.
Bosch Big Blue Tour
Challenge
Gain product exposure with the professional, and “do-it-yourself” consumers by bringing demonstrations to industrial and retail outlets, as well as construction sites.
Consumers Engaged
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Tours
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Bosch Ambassadors
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Hired
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Solution
- Build five 30′ mobile “workshops on wheels” with six interactive stations.
- Enables Bosch’s sales force to sell-in incremental merchandise and demonstrate new product lines to their target consumers.
- Generates awareness for Bosch at high traffic retail outlets.
Results
- For 9 years Bosch Big Blue gained product exposure with various consumer demographics by bringing demonstrations to industrial accounts, trade shows and special events.
- Engaged over 500,000 tool-using consumers.
- Provided leverage to Bosch Sales Representatives, with approximately $75 million of additional retail sell-in.
- Managed as many as 9 tours at one time.
- Successfully recruited and trained 29 Bosch Brand Ambassadors of which 11 were then hired into full-time positions by Bosch.
