Challenge

Gain product exposure with the professional, and “do-it-yourself” consumers by bringing demonstrations to industrial and retail outlets, as well as construction sites.

Solution

RBuild five 30′ mobile “workshops on wheels” with six interactive stations
REnables Bosch’s sales force to sell-in incremental merchandise and demonstrate new product lines to their target consumers
RGenerates awareness for Bosch at high traffic retail outlets

Results

For 9 years Bosch Big Blue gained product exposure with various consumer demographics by bringing demonstrations to industrial accounts, trade shows and special events
Engaged over 500,000 tool-using consumers
Provided leverage to Bosch Sales Representatives, with approximately $75 million of additional retail sell-in
Managed as many as 9 tours at one time
Successfully recruited and trained 29 Bosch Brand Ambassadors of which 11 were then hired into full-time positions by Bosch