You’ve made the plunge, decided to do an experiential marketing program for your brand, and hired an experiential agency.
Next step is to ensure your agency has the key people on their team. All agencies have different titles, but what these key people are responsible for on your business is what is important.
Who are these key people?
- Account Director – This is the go-to person for managing budgets, contracts, and the entire agency team that is working on your business. The account director leads the internal strategy and tactics to wrangle ROI objectives, to keep costs within budget, to lead meetings, etc.
- Project Manager – Handles the day-to-day management of the program. They orchestrate the brand ambassadors and event contacts. They manage the moment-to-moment budget management, and they handle the logistics.
- Brand Ambassadors – Probably the most import people on the agency team. They are the face of your brand when out in the field. They are you. Recruiting, hiring, and training by your agency will set up the Brand Ambassadors and your program to be successful.
Those are the basics.
That’s all pretty simple, and any agency will say they provide these types of people to manage your account.
At a top-notch shop (like, say, Pro Motion), you get more than simply the key account team members.
A group that values your brand and your business will support your account with the hard work and diligence of countless other people within the agency. From the President all the way down to the interns, agencies like us “work as a team and win as team,” providing you with unparalleled service from a results-focused, holistic, collaborative approach.
Give us a call, check us out, ask our current and past clients. We stay successful by doing more than what’s necessary. We treat all of our clients as if they were our only client, and let’s face it, you deserve it!