Google and Star Wars…An Experiential Match Made in a Galaxy Far, Far Away

It is a period of overwhelming hype.

Experiential marketers, targeting

a powerful demographic, are winning

constant victories against

the few Star Wars holdouts.

During the campaigning, Google

programmers managed to create incredible

apps for their partner

network. The AWAKEN THE

FORCE WITHIN suite, an integrated bundle

of augmentation with enough power

to add flavor to a fan’s entire day.

Pursuing the movie’s

release day, Chrome

Experiments releases

Lightsaber Escape, an interactive

app that allows users to use their

browser and their smartphone

to gain freedom from Imperials…

Read more at Mashable!