He’s shirtless and painted head-to-toe in school colors. He’s booing the opponent and roaring after every yard gained. It’s freezing. After every chant he leads, a dragon-like puff of white air follows. His enthusiasm is undeniable.

He is a wildly devoted college football fan, but I see him as a brand advocate. He possesses the kind of blood-sweat-and-tears passion you want on your staff.

Hiring the right candidate can be a major struggle for small businesses just taking off. Forming your initial team will set the playing field for what’s to come, whether it’s a supportive team environment or a lackluster group only concerned about payday. Read the full article here.