First impressions are hard to shake, especially when it comes to launching a product. How you introduce your client’s product to the world will stick with consumers long after that initial interaction. To secure enduring brand loyalty, you need to wow potential customers from the start.

Employing a street team is an inexpensive yet high-profile way to generate awareness and gain brand recognition for a new product. But not every product will see success with this approach.

To determine whether a street team is a viable option for your client’s product launch, ask yourself the following questions. Read the full article here.