Everything you wanted to know about Experiential Marketing.
How can an Experiential Marketing Agency help a B2B brand grow?
B2B is probably the fastest growing area of our industry. At least, it is definitely for our company. We love B2B programs! Probably the biggest advantage for a B2B client is the ROI is so much crisper and more clean and more transparent than B2C.
Sometimes with B2C you’re there at the point of sale which you can see product moving off the shelves but sometimes you’re at a fair or festival and you’re creating awareness and you’re creating that trial but you don’t know exactly what they do after you’ve engaged them.
With a B2B brand, you know you’re talking to decision makers, you’re talking to customers.
What we really love designing a mobile trade show for a B2B client. – you are taking their products or services directly to the parking lots of their customers. A B2B program is so much cleaner from an ROI standpoint.
We’ve never had a B2B program that didn’t repeat at least one more year, and based on what we hear from our clients, B2B programs really work. They really do sell incremental product and they really do create ROI that’s so great that it just makes sense to continue investing in this area.
So, we love B2B and B2C.
The biggest advantage of B2B is how clean the ROI is.
Can a brand integrate an Experiential Marketing program into a bigger program?
An integrated solution means that a brand is promoting its products and services in a lot of different ways. There may be TV ads for the product, website ads, social media, experiential marketing, and there may be a PR push. The integration of all of those different media formats provide the same talking points and make sure that the program gets the biggest bang for the buck and opportunity to get out and reach as many people as possible.
Will an Experiential Marketing agency help a B2C brand grow?
How long does it take to launch an Event or Experiential Marketing program?
Who handles all the logistics, scheduling and permitting?
What types of Experiential Marketing programs have the most success?
Trade Shows are on hold, what options do I have to gain sales?
How do I know my Experiential Marketing agency will accurately represent my brand?
It’s important to develop and build trust with your agency – to make sure the team out there every day is representing your brand the right way. We believe 90% of the success of any program is the team representing the brand and their training. It’s our practice to create in depth hiring and training practices beyond industry standards. We feel it’s important to hire the best people out there who are really excited and passionate about working with your brand. All of our training is face to face in our office or the client’s. We build trust quickly with our field teams so they know we’ll be there for them and they will be dedicated to us and the client’s brand.
How do you ensure smooth Experiential Marketing activations?
How do you measure Experiential Marketing ROI?
Videos that can help you.
https://youtu.be/zlHZea_GEqo The programs with the most success in experiential marketing are the ones where you can really create that “A-ha!” moment for consumers or customers. When you rally take them through this journey for the brand and you create the “A-ha!”...
https://www.youtube.com/watch?v=GSP9wgAttW4&feature=youtu.be A street team is an activation where you have a group of people who are are going into places on foot, versus going in with a vehicle. It really provides the opportunity to get into small places intricate...
An experiential marketing program is a program that brings a brand to life. It provides the opportunity to get face-to-face with consumers, to have a dialogue...to have an engagement...to really build an emotional attachment to the brand, so it may go to places where...
We get a lot of phone calls for what we would call a "smaller program.” Anything under $50,000 really is a smaller program for us. Kind of sweet spot is in the three to five hundred thousand dollar range. We we work on programs that are well into seven figures, but...
https://youtu.be/dmHDh36Qmtw An impression for a program has many different meanings behind it, and it’s one thing that when we have our discovery process with out clients, we kind of figure out what it is that they’re looking for from a metric standpoint, and what it...
https://youtu.be/ixaPPz7s7kQ Gosh, you know, there’s a lot of good agencies out there these days. What I think makes us special is a number of things. First of all, we have probably more experience than most agencies out there. You know, we started back in 1995. A lot...